Astrée Software: Channel Strategy

Public session, open to all participants

50 min
2:30 PM

Speakers

  • Elisabeth Tellier
    Partner Manager
    Astrée Software
    See profile
  • Cyril Redon
    Technical Partner Manager
    Astrée Software
    See profile

Get to know Astrée Software better so you can represent us better internationally

In this introductory session, you will discover the identity of Astrée Software, a leading French MES publisher for industrial SMEs. We will look back at our history, our DNA, our values, and our unique positioning in the industrial software ecosystem.

Topics covered:

  • Why indirect development?
    • Strategic challenges, scalability, ecosystem logic.
  • Priority geographic targets and market analysis.
  • Partner profiles sought: skills, sector, positioning.
  • Terms of collaboration:
    • Co-selling & co-marketing
    • Pre-sales support and skills development
    • Partnership model
  • Tools available: partner portal, documentation support, dedicated communication.

Objective: to give each participant a clear vision of shared growth opportunities and how Astrée supports its partners to perform in their local market.